Infographics, or information graphics, tend to catch a lot of attention online. Some sources claim these information-based designs are 30 times more likely to be viewed than text because of this infographics have flooded the internet with vast number of design which are treat to our eyes & have easy to understand information.
Their success hinges on more than facts and figures, though.While designing an infographics you have to use graphics and colors in a smart manner & represent the information in a way that should have an impact on the user viewing it.
Here are some tips for designers who want to design infographics effectively so that they will not only be informational but also attractive.
Keep it simple
Simplicity is part of the appeal of an information graphic. Rather than bombarding readers with walls of complex text, the graphic takes an idea and, with the help of clear visuals, makes it easy to understand. In other words, it delivers a quick message that most people should be able to pick up quickly. If you overcomplicate the infographic, you’re undermining one of its best assets.
Make sure you design visuals that deliver your message without unnecessary confusion. Send it to friends and colleagues at various stages of the process for feedback to ensure you are executing your vision well.
Focus on one topic
One way to focus your infographic is to remain focused on one topic. Narrow topics have the potential to be very effective because they get to the heart of an issue in a clearly defined way. Out of that definition can emerge a gripping visual representation that sends a clear, unique message without confusing viewers.
Double check your facts
As the name suggests, infographics place weight on sharing information. Some who create them may get a little sloppy when fact-checking this information, though. Worse still, they may try to alter data or take quotations out of context to fit into their desired message. If your final product catches people’s attention, gets circulated, and then is proven to be inaccurate, your credibility will take a hit that you may not be able to repair.
Analyze facts well
Some topics have been covered so many times that a traditional analysis will not offer anything new. Instead, you have to dig deeper. You should approach the issue from an unconventional angle, accounting for facts and figures that others may have yet to discover. This extra effort will result in an infographic with a message unique enough to catch people’s attention.
Choose appropriate colors
Colors can deliver a powerful psychological punch. It is important you choose colors that are attractive and, also important, appropriate to your message. For example, in most cases, somber statistics about murder rates would struggle to mesh well with a vibrant, pastel color palette. Find a color balance that is aesthetically appealing while staying true to the tone of your content.
Use graphics to tell a story
Effective information graphics do more than look nice – they tell a story. Well-selected, compelling graphics can bring a message to life in a way that, for many, is more immediate than a block of words. Make sure your design goes beyond looking nice; it should be attractive and message-focused.
Make sharing easy
Effective infographics can spread like wildfire. Accelerate the process by placing social media share buttons close to your graphic. That way, if someone likes what they have seen, it will take no time at all to send it across sites like Twitter, Facebook, or LinkedIn.
An effective infographic marries style with substance. Use these tips to help you analyze data to create an effective story, and then let attractive visuals tell it.
Guest Post by David:
David Kendall contributed this guest post on behalf of WhoIsHostingThis.com – visit the website for more information on their hosting reviews. David is a freelance technology writer and his articles appear on various marketing blogs.
