4 Tested Techniques To Gain Brand Exposure On TikTok

TikTok is one of the most popular social media to entertain the audience. It attracts the population of Gen-Z. Now it’s enticing business and brands also. You all know that TikTok is booming with more than 800 million monthly active users all over the world. Hence it provides an ideal way to show your brand in front of millions of people. Thus, it’s a great marketing tool.

TikTok allows you to shoot short-videos for up to 15 to 60 seconds. TikTok is normally famous for dancing and lip-syncing on trending videos or songs. In fact, using the TikTok brand can easily promote their business creatively, especially if you are targeting the younger generation. Because, on TikTok 40% of people are between the ages of 16-24. Brands can use this stage to build strong communities, gain brand exposure, and connect with their customers. 

Remember, one thing, Gen-Z is dominating this app, plan your marketing strategies according to that. Engage your audience by making videos with your comedy skills and humour in your content.

In this article, I will be sharing a few techniques to increase your brand exposure on TikTok.

Let’s get started,

Get Started With Business Account 

Once you plan to jump into TikTok to promote your brand, your first and foremost action is to create a business account for your brand. Start posting your content after setting up your complete profile. While creating an account, ensure whether it expresses your brand’s personality and voice. When people visit your profile, at the first spot itself they must click the follow button. Remember, your profile must look appealing.

Before you plan content for your brand, check your competitor’s profiles or top brands to see how they craft content to boost engagement rates. Next, identify your target audience and try to connect with them. Connecting with them helps you to identify their interest and their most viewed post. Knowing all these things, you can plan the right content for them. Grab their attention easily by posting content related to their interest and  this is an excellent way you can build more active TikTok followers for your brand. The content you are publishing on TikTok should promote your brand directly or indirectly and also attract new audiences to your profile.

Shoot a tutorial video of your product in a very short form making your audience understand in using your product. Teach your audience about the new skills in your brand. You can make videos behind-the-scenes, which are more popular on social media. Don’t forget the magic of blooper content. It will give you massive hits. 

Encourage Audience To Share Videos 

You will never know the importance of user-generated content until you use it. UGC content is an effective method to explore your brand among a wider audience. Hence, encourage your audience to make content on your brand with hashtags and QR codes. When you have a shop or online store for your brand, ensure your TikTok handle is visible so that your customers will end up uploading their reviews or experience.

Hashtags challenges are trending on the TikTok app. Make your followers participate in your hashtag challenges where you can increase the usage of user-generated content. When creating hashtags challenges, make sure it must have a concept or idea to frame your challenges. Ensure it has to be funny and entertaining. Thus, it will influence others to take part in it. Ask your audience to use your specific hashtags for your challenges while participating in it.

Go With Influencer Marketing 

FInd out the right influencer who will take your brand to the next level. Since Influencer Marketing is famous in all social media including TikTok, you will surely get a higher reach. If you face any difficulty in reaching out or creating content for Gen z people, you can collaborate with influencers to grow your brand. 

Do some research to figure out the right influencer for your brand. The most important thing is to check the engagement rate and audiencers of the influencer. Monitor their previous actions and notice the way they promote other businesses or brands. After evaluating all those things, you can pick them for your brand. 

Once you choose your influencer, make your objectives clear to focus. Let them create content for your brand, give them enough space to work. Because they know how to bring visibility to your brand. Also, you can grab your influencer’s followers to your brand. This way, you can create a strong community for your brand.

Try TikTok Ads 

TikTok ads are an important feature to get the immediate result in growing your brand. Tik Tok provides advertising opportunities to do promotion activities. There are different types of ads,  and you can choose them depending on your goal and purpose. The types of ads are mentioned below, 

  • In-feed ads
  • Brands takeover ads
  • Top View
  • Branded hashtags challenge
  • Branded effects 

Also, by using ads, you can target more specific demographics, like age, location, gender and your audience interest.


TikTok is the perfect platform to grow your business. With the help of those techniques, you can maximize your brand awareness and visibility. Consistency is a matter of success. If you want to meet your goal, you need to be focused and stick to your plans. I hope you all enjoyed this article, don’t forget to try these techniques to make your brand popular on TikTok.

Author Bio: 

Anne Joseph is a passionate social media writer and working at Bouxtie. She has strong strategy skills in developing and managing social media campaigns. She loves to make new connections and enjoy the opportunity to work with social media influencers. Start following her on Twitter.com.