Door hangers are some of the most economical and effective marketing tools. They’re cheap to print and distribute (no postage, but plenty of legwork), and they are practically impossible for potential customers to ignore. The first step toward a profitable door hanger marketing campaign is a compelling design. Great door hanger design gets noticed, draws customers in to your message and motivates action.
The following 10 tips will help you craft attention-getting door hanger designs.
1. Die Cuts – Bloomingdales by Reham Ibrahim
Creative die cuts are perfect for door hanger designs that stand out from the crowd and emphasize key sales points.
2. Make Your Message Clear – Reverse Mortgage by Shannon Fritz
Large, bold text makes your message simple and clear, thus commanding attention and motivating response.
3. Print On The Back – Levis by Jacqueline Teo
The back of your door hanger should be considered valuable real estate you can use to include additional information, such as features and benefits that you can use to close the sale.
4. Target Your Audience – Imagine RIT by Jasmine Lockwood
Create a design that targets your customer base. This door hanger is aimed at college students, evident by the headline and fun design.
5. Think Outside the Box – Vancouver Gardens by Chelsea Bell Eady
Try something creative that will make your door hanger stand out and add value to your customers’ lives. This example includes a detachable booklet.
6. Include a Coupon – First Choice by Jason Ball
Customers respond to discount coupons, especially those that are as attention-getting as the following example.
7. Tie-In With a Campaign – Save Water by Susana Blasco
Make your door hangers match other marketing collateral, such as posters, postcards, banners, and flyers, to reinforce your message and lend power to your entire campaign.
8. Compelling Images – YORK by Sylvain Allaire
Compelling images command attention, especially when they’re creatively clever (and relevant), as in the following die-cut scarf door hanger example.
9. Unique Materials – Creative Suite Logo
While door hanger paper stock is the most economical way to print, if you have a limited audience you can opt for a unique material to help get your door hanger noticed. The following door hanger example was crafted from wood. If you don’t have the budget to try a new material, then design your paper door hanger with a textured background.
10. Showcase a Menu – George Stone Crab by Xposure Advertising
The best way for restaurants to win customers with door hangers is to simply print their takeout menu, accompanied by tantalizing images of their best dishes.
Guest Post by Brian
Brian Morris writes for the PsPrint Design & Printing Blog. PsPrint is an online commercial printing company. Follow PsPrint on Twitter @PsPrint and Facebook.