Door hangers are some of the most economical and effective marketing tools. They’re cheap to print and distribute (no postage, but plenty of legwork), and they are practically impossible for potential customers to ignore. The first step toward a profitable door hanger marketing campaign is a compelling design. Great door hanger design gets noticed, draws customers in to your message and motivates action.
The following 10 tips will help you craft attention-getting door hanger designs.
Creative die cuts are perfect for door hanger designs that stand out from the crowd and emphasize key sales points.
Large, bold text makes your message simple and clear, thus commanding attention and motivating response.
The back of your door hanger should be considered valuable real estate you can use to include additional information, such as features and benefits that you can use to close the sale.
Create a design that targets your customer base. This door hanger is aimed at college students, evident by the headline and fun design.
Try something creative that will make your door hanger stand out and add value to your customers’ lives. This example includes a detachable booklet.
Customers respond to discount coupons, especially those that are as attention-getting as the following example.
Make your door hangers match other marketing collateral, such as posters, postcards, banners, and flyers, to reinforce your message and lend power to your entire campaign.
Compelling images command attention, especially when they’re creatively clever (and relevant), as in the following die-cut scarf door hanger example.
While door hanger paper stock is the most economical way to print, if you have a limited audience you can opt for a unique material to help get your door hanger noticed. The following door hanger example was crafted from wood. If you don’t have the budget to try a new material, then design your paper door hanger with a textured background.
The best way for restaurants to win customers with door hangers is to simply print their takeout menu, accompanied by tantalizing images of their best dishes.